I See What You Did There

So it occurred to me this afternoon after reading severalĀ  iPad jokes on Twitter and watching an old Mad TvĀ  iPad comedy sketch that Apple must have seen the this coming and named its tablet the iPad to cash in on the instantly memorable name via viral marketing of bad jokes, even if it runs the risk of brand dilution of the iPod:

Apple Tablet Development Team Member 1: “We need a good, catchy name for our tablet, something that will really get people talking.”

Apple Tablet Development Team Member 2: “Hmm, Apple plus tablet equals Applet?”

Apple Tablet Development Team Member 3: “But where’s the ‘i’ in that?”

Apple Tablet Development Team Member 1: “iApplet? sound like an ointment for pink-eye.”

Apple Tablet Development Team Member 3: “Ha ha!”

Steve Jobs: “Lame. Why am I paying you guys again?”

Apple Tablet Development Team Member 1: “How about iReader?”

Steve Jobs: “That just channels Ralph Wiggum’s ‘Me fail English? That’s unpossible?’”

Apple Tablet Development Team Member 2: snickering “Let’s call it the iPad”

Apple Tablet Development Team: laughing followed by awkward silence

Steve Jobs: “Yes.”

Apple Tablet Development Team: Silence

Apple Tablet Development Team Member 3: “Uh, but won’t people make jokes like you can only use it once a month?”

Steve Jobs: “Yes.”

Apple Tablet Development Team Member 1: “Or call it the iPon?”

Steve Jobs: “Yes.”

Apple Tablet Development Team Member 2: “iPad. Really?”

Steve Jobs: “Yes.”

Apple Tablet Development Team: confused silence

Steve Jobs: “Don’t you people have marketing degrees?”

Apple Tablet Development Team: more confused silence

Apple Tablet Development Team Member 1: “Uh, yes?”

Steve Jobs: silence

Apple Tablet Development Team Member 1: coughs and clears throat

Steve Jobs: “Exactly. It will be a viral hit.”

Apple Tablet Development Team: “Ooooooooh!”

Apple Tablet Development Team Member 2: “So, we’re naming it the iPad because of the viral marketing opportunity of using bad jokes to make it an instantly memorable name?”

Steve Jobs: “Yes.”

Looks like the joke’s on us. Well played, Apple.

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